The HSBC Prothom Alo Language Competition initially started as a quiz contest commemorating the advent of 21 February 2004, with Prothom Alo, the country's leading Bangla daily. With overwhelming responses from the participants, nationwide 'HSBC Prothom Alo Language Competition' was launched in 2005. The idea was to create a platform which would emphasize the various nuances of the Bangla language as well as create a ground for students and teachers to share their views and open a dialogue.
Over the past six years, over 50,000 students from over 900 different schools and colleges across Bangladesh have taken part in this annual programme.
This year, HSBC Prothom Alo Bhasha Protijog 2011 was launched on 18 February 2011, and altogether 9 regional competitions were held. Each of the regional competitions saw massive participation of around 800 students, whereas, the regional event in Dhaka was attended by 1200 students. The competition was held in 4 categories, including primary school, high school and college level students. A large number of HSBC staff members showed their enthusiasm despite the long travel distance by volunteering in the whole-day event . The final competition and award giving ceremony was held at Dhaka which was attended by a total of 496 students. A total of 20 students from each category were awarded. The event ended with a vow to preserve and promote our mother language in its correct and beautiful form.